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Google Ads Just Dropped a Game-Changer (But Is It Enough?) - Demand Gen Channel Control is LIVE!

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Hey PPC Heroes and Digital Dynamos!

Google Ads has finally started rolling out channel control for Demand Gen campaigns, and the digital marketing world is buzzing! Remember when we were all clamoring for more control over where our ads show up? Well, Google's listened...sort of.

The Good News: You've Got More Reins!

For those of you running Demand Gen, this update means you can now specify where your ads appear across Google's massive network. Want to focus on YouTube? Or maybe you're seeing killer results on Discover? Now, you can (theoretically) fine-tune your placements.

The Catch (and It's a Big One): The Reporting Headache

Initially, the biggest gripe was the lack of segmented channel reporting. You could control where your ads were showing, but you couldn't see how each channel was performing individually. Imagine trying to steer a ship in the fog! Greg Kohler from ServiceMaster hit the nail on the head: "We won’t be making any changes until we’re able to see channel performance segmented out – as of today it’s still all lumped together as ‘Google owned channels'”.

The Plot Twist: Google Says Reporting is Coming!

Just when we were ready to throw our hands up, Google stepped in with a crucial update. They've stated that if you have channel controls, you should also have access to channel-segmented reporting. This means you can break down your reports by YouTube, Discover, Gmail, and more!

But Here's Where We Need YOU!

  • Have you seen this update in your account?
  • Are you seeing the segmented reporting?
  • What are your initial thoughts? Are you excited? Skeptical?
  • How do you plan to leverage this feature?

We want to hear from you! This is a massive shift, and we need to share our experiences to truly understand its impact.

Let's Talk Tactics:

  • What are your best practices for using each channel in Demand Gen?
  • What metrics are you paying close attention to?
  • Are there any strategies you are planning to test?

Don't Forget These Related Updates:

While we're talking Google Ads, remember the recent Merchant Center click reporting alignment and the Search Terms visibility in Performance Max. These all tie into a bigger picture of more transparency and control.

Drop your comments below! Let's discuss strategies, share insights, and figure out how to maximize this new feature. Don't forget to share this post with your PPC peers!

#GoogleAds #DemandGen #PPC #DigitalMarketing #Advertising #MarketingTips #GoogleUpdates

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