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Google's New Dating & Companionship Ads Policy: A Closer Look

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Google recently announced a new policy for dating and companionship ads. This policy will take effect in March 2025 and requires advertisers to be certified in order to run these types of ads. The policy aims to create a safer and more trustworthy online dating experience for users by cracking down on misleading or harmful advertising.

The new policy prohibits certain types of dating ads, including those that promote underage dating, use misleading imagery or text, promote paid companionship or sexual acts, and support exploitative or deceptive practices. Some dating categories will also be restricted, such as ads for hookup, fling, or swinger sites, affair dating or infidelity services, sexual fetish dating, and sites with racy content on the landing page.

Here are some of the key points to remember:

  • All advertisers running dating app ads through Google Ads will need to be certified starting in March 2025.
  • Certain types of dating ads will be banned outright.
  • Some dating categories will have restricted advertising.

This policy is a significant step forward in protecting users from harmful and misleading dating ads. It is important for advertisers to be aware of the new policy and to ensure that their ads comply with all of the requirements.

Here are some tips for advertisers who want to comply with the new policy:

  • Get certified as soon as possible.
  • Make sure your ads are clear and accurate.
  • Avoid using misleading imagery or text.
  • Do not promote paid companionship or sexual acts.
  • Do not support exploitative or deceptive practices.

By following these tips, advertisers can help to create a safer and more trustworthy online dating experience for users.

In addition to the new policy, Google is also working on a number of other initiatives to improve the safety and security of online dating. These initiatives include:

  • Developing new tools to help users identify and report fake profiles.
  • Working with dating apps to improve their safety features.
  • Providing educational resources to help users stay safe online.

Google is committed to making online dating a safer and more positive experience for everyone. By working together, we can help to create a safer online environment for all.

Here are some additional resources that you may find helpful:

I hope this blog post has been helpful. If you have any questions, please feel free to leave a comment below.

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