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Microsoft Clarity and Google Ads Integration

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Microsoft Clarity has launched a new integration with Google Ads that allows marketers to track user interactions and improve ROI on ad spend. The new dashboard gives visibility into engagement metrics for each Google Ads campaign. This move positions Microsoft Clarity as a more serious competitor in the analytics space.

What is Microsoft Clarity?

Microsoft Clarity is a free website analytics tool that provides insights into how users interact with your website. It can help you understand what content is most engaging to your visitors, and where they are clicking or scrolling.

How does the Google Ads integration work?

The Google Ads integration allows you to see how many users who clicked on your ads interacted with your website. You can also see which pages they visited, and how long they stayed on each page. This information can be used to improve your ad campaigns and make them more effective.

What are the benefits of using the Google Ads integration?

The Google Ads integration can help you to:

  • Improve your ad targeting
  • Increase your click-through rates
  • Reduce your bounce rates
  • Increase your conversion rates
  • Improve your ROI on ad spend

How to get started with the Google Ads integration

To get started with the Google Ads integration, you will need to have a Microsoft Clarity account and a Google Ads account. Once you have both accounts, you can follow these steps:

  1. Sign in to your Microsoft Clarity account.
  2. Go to the Settings tab.
  3. Click on the Integrations tab.
  4. Click on the Google Ads button.
  5. Follow the instructions to connect your Google Ads account.

Once you have connected your Google Ads account, you will be able to see your Google Ads data in your Microsoft Clarity dashboard.

Conclusion

The Google Ads integration is a valuable tool for marketers who want to improve their ad campaigns. It provides insights into how users interact with your website after clicking on your ads. This information can be used to make your ad campaigns more effective and improve your ROI.

I hope this blog is helpful. If you have any questions, please feel free to leave a comment below.

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